
The Blueprint of Digital Transformation: Moving from Legacy Systems to Modern UX
This article outlines a strategic blueprint for digital transformation, addressing how corporations can successfully migrate complex legacy softwar…
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Download Onyx's 122 CRO checklist applicable for E-Commerce, FinTech, EdTech, InsurTech & SaaS. Score Your Site/App. If You Score abobe 450, You're Rockstar. Download & Check Now!
Cart triggers, micro-copy, trust signals, payment friction, returns clarity, mobile thumb-zones, page-load latency, BNPL, AOV-lift levers. Every e-commerce engagement at Onyx ships with this scored.
It is the reason Durian saw a 390% cart-to-checkout lift in 5 months.
Most UX optimises for engagement, delight, and conversion. High-Stakes UX optimises for zero errors, decisions under pressure, and preventing catastrophic outcomes. A new Onyx practice for healthcare, defence, autonomous systems, FinTech KYC, AI co-pilots, and any product where a misclick is more than an inconvenience.
Built on aviation human-factors, medical-device usability standards (IEC 62366), and Endsley’s situation-awareness model — layered on top of our TAPE framework. The same discipline that keeps cockpits safe, applied to the products founders are shipping today.
Anyone can design with AI in 2026. Almost no one can design for the moment when the AI is wrong — and a human has 90 seconds to catch it.
Over two years, our founder has encoded 23 years of product decisions, conversion patterns, and case-study outcomes into a private knowledge base that powers our AI workflow.
When we use Claude Opus 4.7 or GPT-5, the model reasons with our founder’s actual playbook, not generic internet training data. AI-fast, plus a senior product mind that has seen this problem before.
Result: 87% time saved on research, wireframes, and MVP design — at the same quality bar.

23 years shipping products across FinTech, e-commerce, B2B SaaS, Web3, EdTech, InsurTech and experience-centre design. 100+ products live, $600M+ raised by clients, contributor to Smashing Magazine, UX Booth, A List Apart, and 4 published books on UX. Now applying that judgement at AI velocity.
A snapshot of recent engagements where AI-accelerated design met 23 years of judgement. Each one shipped fast, performed measurably, and is still in production today.

DONNA is Aureus Analytics's data-intelligence platform for insurers. We designed the Visual Analytics module — the surface where underwriters see customer-cohort patterns, claim risk distributions, and policy-performance trends. The brief was to make dense underwriting data scannable in seconds, without sanding off any of the precision underwriters require.

Float₹ is a Super App for personal finance — track income, savings, expenses, investments and a built-in budget planner on one platform. We made systematic investing feel less like homework and more like a habit.

5× online sales growth, 390% cart-to-checkout lift, 450% engagement increase. The Onyx 122-Point CRO Checklist applied across the entire funnel, end-to-end — for India's leading lifestyle brand for furniture, decoration and doors.
From e‑commerce to experience centres, we have shipped products inside the regulatory rails and conversion patterns of each.
CRO-led storefronts. Durian 5×, Briq 3×. 122-point CRO checklist on every project.
Read more15+ FinTech apps shipped. Lending, P2P, neo-banking, Islamic finance. Compliance built in.
Read moreWallets, DeFi, NFT, on-chain identity. Self-custody UX that mainstream users can actually navigate.
Read moreK12, higher-ed, lifelong learning. Engagement loops that actually move completion rates.
Read moreQuote-to-bind, claims, underwriter dashboards. Trust-first design for a trust-hungry industry.
Read moreDashboards, onboarding, AI-native interfaces. Activation flows that turn signups into paying seats.
Read moreCommand centres, AR/VR, touch tables, 360° Igloo, robotics. End-to-end design, programming, installation.
Read moreTell us what you are building and we will design it — whatever sector, whatever stage.
Book a callFixed deliverables, not open retainers. Clear quote within 24 hours of our first call.
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We are taking on 6 new clients this quarter. If you are a founder with a real product to build, give us 30 minutes. No pitch deck required. No commitment. We will tell you, on that call, whether we can help you ship in 7 days or 7 weeks. If we cannot, we will tell you who can.
They're extremely agile, and their turnaround time is faster compared to other design firms.
Director · Durian Furnitures
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Please describe your company and your position there.
Director at Durian Industries, one of the biggest furniture manufacturer in India.
For what projects/services did your company hire UX Design Studio?
We needed to upgrade and optimise our UI UX.
How did you select this vendor?
We found them via Clutch.
Describe the project in detail and walk through the stages of the project.
We initially started with the requirement, then moved into research phase and finally established our requirement along with timelines. After this we started to develop page designs and rolled them out using A/B testing.
How many resources from the vendor's team worked with you, and what were their positions?
Our team worked with 2 designers from onyx including the founder himself which was of amazing value add.
Can you share any outcomes from the project that demonstrate progress or success?
The newer design has led to phenomenal improvement in conversion and engagement metrics.
How effective was the workflow between your team and theirs?
Super effective , we used a project management tool to manage all our pages, bugs, changes etc. we always met timelines as a team without compromising on quality.
What did you find most impressive or unique about this company?
They're extremely agile, and their turnaround time is faster compared to other design firms. We were able to achieve a lot in very less time at an extremely competitive cost. They understood the brand and requirements very quickly.
Are there any areas for improvement or something they could have done differently?
Having your own project clarity is extremely important with any design firm.
The final solution earned high ratings in app stores, and the end client loved the product. Onyx works hard, communicating easily with their customers.
CEO · Boppo Technologies
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Please describe your company and your position there.
I am the CEO of Boppo Technologies headquartered in Mumbai, India. Our Company has about 40 employees and we server startup to fortune 500 companies.
For what projects/services did your company hire ONYX?
For one of our Mobile application UX/UI projects.
What were your goals for this project?
We were looking for the best user experience design.
How did you select this vendor?
I know Onyx for a long time and their work and capabilities. As they are one of the bests in their category.
Describe the project in detail and walk through the stages of the project.
Its a web and mobile application you can compare this project scope with LinkedIn for the merchant. Actually we did multiple projects with them.
How many resources from the vendor's team worked with you, and what were their positions?
The founder personally manages all the projects as he takes care of all projects that's why we like their work as the outcome was always awesome due to his years of experience.
Can you share any outcomes from the project that demonstrate progress or success?
Our client just loved that and the users give the client a 5-star rating for the user experience.
How effective was the workflow between your team and theirs?
Communication is very easy with them anytime you can connect with them through a phone call or WhatsApp message.
What did you find most impressive or unique about this company?
The team hard work and the comunication. They are ready for changes. You can request any number of changes.
Are there any areas for improvement or something they could have done differently?
For me, everything looks good.
UX Design Studio successfully delivered within the agreed timeline and requirements, without navigation, accessibility, or useability issues. They were excellent at responding to feedback; they always reacted positively and improved the aspects that needed tweaks. UX Design Studio's UX skills were commendable.
Co-Founder, KnexUp Australia · KnexUp
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Please describe your company and your position there.
I am the founder of an experiential knowledge content platform based in Melbourne, Australia
For what projects/services did your company hire UX Design Studio?
We hired UX Design Studio to design the platform which had to be friendly to 55+, accommodate multiple channels of interaction, excite the users to be hooked on.
How did you select this vendor?
We searched for very long to get the right vendor. With UX Design Studio we felt comfortable as they could predict the timeline for the job. This solved a huge issue as we had a limited budget to spare at that moment.
Describe the project in detail and walk through the stages of the project.
The team leaped what we had in our minds. They translated the vision to execution without much help, which is incredible. At the start, they presented a flow chart and then implemented it into the design. From the beginning, their output surprised us and we could visualize the sketchy thoughts we had. They understood the foundation of the project very well. They didn't compromise on the tenents rather built it further.
How many resources from the vendor's team worked with you, and what were their positions?
It was a two-member team. UX and UI. They were mid-level professionals but never ran out of steam. The lead was always available and had corrected us when we went wrong.
Can you share any outcomes from the project that demonstrate progress or success?
We are pleased with the outcome. We haven't found anyone who had an issue with navigation, accessibility, or useability.
How effective was the workflow between your team and theirs?
The team was prompt with feedback. Took all our feedback positively and improved on it. They never ran out of steam. They used to meet every day and share what they achieved. They also knew to say no - which is very important.
What did you find most impressive or unique about this company?
Their UX blew us. They could solve a very complex problem without much reference.
Are there any areas for improvement or something they could have done differently?
Not anything specific.
The solution has generated new leads. Onyx has an effective workflow supported by regular progress checks.
Sr. Product Manager · Aureus Analytics
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Please describe your company and your position there.
I am a Sr Product manager and we have product based on AI and Sentiment analytics for Insurance industry.
For what projects/services did your company hire ONYX?
For revamping the current product UX & UI.
What were your goals for this project?
We wanted intuitive app flow and more customer adoption.
How did you select this vendor?
Connected via email and then screening process.
Describe the project in detail and walk through the stages of the project.
We picked up module by module redesigning. The requirement and app flow discussion involved vendor. They suggest a new screen design which goes through review and signoff.
How many resources from the vendor's team worked with you, and what were their positions?
It consists of CEO product manager Tester and other stakeholders.
Can you share any outcomes from the project that demonstrate progress or success?
We did launch new face of one the product module of CRUX which gained leads in yearly event organized for Insurtech companies.
How effective was the workflow between your team and theirs?
We connect on timelines of completion, to check progress. For initial discussion of requirements we had face to face meetings.
What did you find most impressive or unique about this company?
They are hardworking and have a great deal of perseverance. They adopt the product theme and understand the end-user profile.
Are there any areas for improvement or something they could have done differently?
Need to research more on B2B applications.
The team at Onyx is creative, although they can improve at communication.
Founder & CEO · Nanova Care Coat
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Please describe your company and your position there.
We are the manufacturer of Nano functional coatings. I am the founder and director of this company.
For what projects/services did your company hire ONYX?
To build up our company website and its maintenance thereof.
What were your goals for this project?
A structured website with right flow of info.
How did you select this vendor?
I know the founder of Onyx from my social connection.
Describe the project in detail and walk through the stages of the project.
Beautifully built up with excellent flow of info, love his creative mind and understanding of customer's psyche . He delivered the promise and on time. Our traffic has gone to 2X post his creation of website.
How many resources from the vendor's team worked with you, and what were their positions?
I only know Amaolendu, the founder, and he is my single point of contact, can't comment on his team..
Can you share any outcomes from the project that demonstrate progress or success?
Our traffic gone up 2X and equerries coming to us almost 4X which has a great impact in our business.
How effective was the workflow between your team and theirs?
It's was time bound economic project and it managed with our extreme satisfaction
What did you find most impressive or unique about this company?
Creativity and understanding of jobs.
Are there any areas for improvement or something they could have done differently?
Yes, they may need to improve their skill of communication with customers.
The communicative team successfully generated a high-fidelity prototype that was quickly integrated into the client's development group. UX Design Studio possessed expertise in financial products, and they took the time to formulate a workflow that helped them produce feasible results.
Presales & Marketing Manager · Almug AI
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Please describe your company and your position there.
We help financial professionals and institutions in investment research and decision support with data products and solutions built on cutting-edge AI.
For what projects/services did your company hire UX Design Studio?
We hired UX Design Studio for the UX/UI design of our new products for Financial Research Analysis, including wireframing and prototyping. We were lacking internal resources such as UX/UI experts to design a financial product interface from scratch.
What were your goals for this project?
Our goal here was to develop a high-fidelity prototype with an aesthetic User Interface for Finance professionals.
How did you select this vendor?
We had shortlisted 3 vendors and out of that through reference and the work portfolio , we selected UX Design Studio as they had previous financial product design expertise.
Describe the project in detail and walk through the stages of the project.
UX Design Studio has very well delivered the required high-fidelity prototypes. One product is for financial statements analysis and another product is for complex bond documents analysis.
How many resources from the vendor's team worked with you, and what were their positions?
A project manager, User experience expert and a UI design person.
Can you share any outcomes from the project that demonstrate progress or success?
The high-fidelity prototype was ready for demonstration to various internal & external stakeholders. The ready prototype was immediately added over to the development team.
How effective was the workflow between your team and theirs?
UX Design Studio was good in proactively communicating any missed target or when any team member was not available and helped us plan efficiently.
What did you find most impressive or unique about this company?
The financial products expertise is very impressive and the team was quick to understand the requirements and workflow, and they came up with suitable designs - wireframes given their expertise in financial products design.
Are there any areas for improvement or something they could have done differently?
Resources were busy though they always answered the calls for discussion.
UX Design Studio successfully delivered the project with an effective workflow. During the engagement, the client commended their excellent collaboration.
Vice President, Product & Digital Initiatives · Uniform Junction
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Quality
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Please describe your company and your position there.
Marketplace for Ed-tech content.
For what projects/services did your company hire UX Design Studio?
To create a new UI/UX design for UniformJunction's New Edtech section
How did you select this vendor?
Through a reference.
Describe the project in detail and walk through the stages of the project.
Idea, Research, user experience and user interface design.
How many resources from the vendor's team worked with you, and what were their positions?
Total 3 resources... 1 team Lead, 1 UX Designer and UI Designer.
Can you share any outcomes from the project that demonstrate progress or success?
We got a new UX & UI designed
How effective was the workflow between your team and theirs?
Fairly effective.
What did you find most impressive or unique about this company?
Coordinating with them was very easy.
Are there any areas for improvement or something they could have done differently?
Research.

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